Create a real estate agent's website yourself: This has to go in!

As a real estate agent, you know how important good appearance is: After all, sympathy is often the deciding factor in whether a house is sold or a rental agreement for an apartment is signed. So why not inspire the customer not only in person, but also on your own website about your real estate and your service? In this article, I have compiled especially for you, whether you are a small real estate agent or a large real estate agency, what you should pay special attention to when creating a real estate website. You'll learn about our useful extras and how you can use them skilfully and effectively on your homepage as a real estate agent. Afterwards I will give you tips for your website creation, which you should pay special attention to. You will find the advantages of our construction kit for the marketing of rental apartments, land or houses at the end of the article. And now have fun reading!

Think of it as the foundation of your website, similar to the foundation on which you build your house: Here you will find legally relevant aspects that you can use to protect yourself: The managing director of your brokerage office should be listed here, along with the address of your registered office and the relevant district court, the legal form of your company, your contact details and a privacy policy.

TIP: At homepage-baukasten.de you will find a data protection module that you can design yourself in the Extras section after creating your website. This way you are always on the safe side!

Once everything is legally clear and you are secured, you can metaphorically speaking start building and it goes to the design of your home page. It is the first page that visitors to your real estate agent homepage will see. Choose an appealing design here that will make users want to stay on your site longer. When creating your homepage as a real estate agent, you should also pay attention to the text on your home page and make potential tenants or owners want to visit your website.

TIP: When creating your website, you can choose from a variety of templates to give your homepage a professional and personal touch!

After you are legally secured and have managed to arouse interest in a customer through your home page, it's time to get to the contact details and build your first floor. On the first floor, visitors ring the doorbell and you, as the developer of your website, want the same thing in principle: you want to make it as easy as possible for interested parties to contact you as a real estate agent. For this purpose, you should provide many contact details and channels, i.e. a telephone number and an e-mail address for easy contact. Of course, your address should not be missing, just in the classic way. A little cliffhanger: Below I'll explain how you can make it even easier for yourself!

Especially as a real estate agent, you should present what you have to offer in an appealing way: whether it's a plot of land, a condominium, or a semi-detached house. Everything you have in your portfolio for sale or rent should find its place on your website. This way you can be sure that customers can quickly find all the properties you have to offer.

INFO: Even in the free version on homepage-baukasten.de you have 1 GB volume free for uploading pictures of the properties you have in your portfolio. For larger real estate agencies we recommend our premium package plus to unlock even more image storage space!

You should include the Buy item and the Rent item directly in your menu. This way, your visitors will directly find the menu item they are looking for and you will make it easier for them to search and find their way around your website. This leaves a great impression! If everyone finds directly what they are looking for, everyone is satisfied. In the respective areas you can then differentiate again between apartment, house or property. With this rough scheme you are doing very well and customers have it particularly easy to find their dream property with you. This eliminates unnecessary potential for frustration.

It makes sense that you also provide your visitors with exposés of your apartments and houses for rent and sale. This way, every interested party can download everything independently and this saves you a lot of time. This way you as a real estate agent can surely convince one or the other prospective customer more. In your exposés, as you surely know, you go into more detail about key figures and specific information about your real estate offers. By making them available for everyone to download, you don't overload your site. Here you can also find a video on how to include PDF files for users to download from your site:

In this menu item, you as a real estate agent can go into detail about the services you offer. For example, if you also accept rental requests, you can put that here. All services, from valuation and consulting services for sellers to contact with buyers and the successful conclusion of contracts. For more transparency, you should describe the key points of your work. Even if you are in contact with property developers, you can include that here. If you want, you can also talk about your team separately!

Checklist: What can make your team special:

• A particularly good working atmosphere

• A high level of customer satisfaction

• Constant availability for customers

• Particularly attractive conditions for real estate seekers

• A national good reputation / brand name

In short: What your homepage for real estate agents should contain

The basics:

• The imprint

• The home page

• The contact details

• Interesting for you as a real estate agent:

• Your portfolio

• A menu that is divided into buying and renting

• Exposés of your properties as PDF for download

• The services you offer

For real estate searchers, your site should always be up to date. An outdated page rather harms you as a real estate agent, because it does not make a good impression on users. To always convince with current real estate offers, it is recommended to activate the free extra "News" as a real estate agent. There you can always flexibly add new entries to provide potential buyers with the latest information from your real estate agency.

TIP: By putting the news section on your homepage, potential buyers will immediately see what's up to date. So you are always well informed!

As announced above, here is the easiest way to contact us: A contact form! Interested parties can enter their contact details here and write their message to you directly in a mask, which you can design yourself in our extras section "Contact form". This makes it much easier to get in touch with you and thus convinces potential buyers of your real estate agency! Getting the opportunity to write to you directly online in a contact form can become the famous tipping point for you!

INFO: You can even enter a badword list in a contact form and note in it words that are not used when contacting you. Thus, unwanted messages are already filtered for you here!

With the addition of the "map" all visitors are well informed about the location of your brokerage and see it directly on the map. It gets much more attention online than without a map, because you show visitors where you are and provide a quick approach.

With our free extra "Hidden pages" brokers get the possibility to set up a hidden area. This is nothing more than pages that can only be accessed after a login. You can use this for your employees, for example, to inform them about internals online here!

To present your real estate and your website in a particularly professional way, we recommend that you have your own .de domain. This will make it easier for you to advertise real estate properties, as users will always notice the domain extension when they click on your website, for example on Google. For business customers of all kinds this is a valuable tip!

INFO: To register a .de domain with us, you need a premium account. Besides .de we also offer a number of other domain extensions and with the premium package you unlock many more features!

In short: The extras of the homepage construction kit that are especially relevant for you

• News for the visitors of your site

• Your own contact form

• A map of the location of your brokerage office

• Hidden pages / login area

• A .de domain extension

First things first: the name of your domain. By the way, the term domain means nothing else than an internet address in German. This is so important because you cannot change the name of the domain of your Internet presence later. So think about the best real estate domain name for your site right from the start!

TIP: For most real estate agent websites, two approaches have prevailed: Very often you see the scheme yourname-immo.com. If a larger real estate agency has already made a name for itself, a brand so to speak, then a domain according to the scheme yourname.com is also sufficient.

Immobilienscout24, immowelt and wg-gesucht are the big players in online real estate portals and are well-known among real estate agents. If you, as a commercial provider, already have listings online there and want to link them to your website, then of course this is possible. We even advise you to link them! For example, if a customer has found his way to your website via Google, then you can directly link to common real estate portals such as immobilienscout24. Networking your sales channels can be this easy!

No matter if you have sold or rented real estate objects, only a first consultation has taken place or a user simply feels addressed by your internet presence: You can activate comments on homepage-baukasten.de, so that everyone can leave a positive feedback. Good and satisfied customer reviews on your website have a very positive effect on other visitors and help you to increase the interest in one or another rental property with you!

Whether you are alone or in a large team. Here you can present yourself and/or your team professionally and sympathetically. A picture is worth a thousand words! Below you will find an example of a successful picture of your team.

It is of course also particularly important that you present real estate, whether rental apartment or semi-detached house as attractive as possible! You have to make the customer really want to visit the property and move in tomorrow! Just check the checklist, in which I have summarized some key points that you should pay special attention to!

Checklist: What you should pay attention to in your pictures as a real estate agent:

• A good and advantageous perspective

• The right amount of light: not too dark and not too bright

• Image post-processing if necessary

• Beware of reflective surfaces

• No overloaded pictures

For team photos: professional clothing and friendly facial expression

Here you will also find some sample pages of how real estate agents have already created websites with us. Maybe this will be useful information for your own content!

It is important that you give your visitors a good feeling! This helps a lot in marketing your real estate properties! You can achieve this, as described above, with the use of appealing images or through friendly texts on your website. Also find out how other real estate agents create their content and what they pay special attention to on their website. Then think about what you want to apply to your website. Give your customers the feeling that you like to take time for them and that it is important to you to find the perfect property for them!

To improve the marketing of your objects, you should make sure that your site is optimized for all devices. In technical jargon, this is also called responsive. Devices for which an optimized website is important are, for example, smartphones or tablets. If the page is not responsive, there is a risk that it will not be displayed very aesthetically on mobile devices and, for example, the screen size is not adapted to the website, which has a rather negative effect on the overall image. But don't worry: With our modular system, the website is even responsive by default, i.e. adapted to all screen sizes, so you don't have to worry about anything else!

SEO (or search engine optimization) is a must in the discussion about good positions in Google searches! For longer texts on your website, it's best to think in advance about what people might search for in order to become aware of your page. There is also nothing wrong with a little brainstorming. Ideally, you should have a list of terms at the end that you can usefully include in your search engine-friendly text in order to be found on Google for exactly these terms!

In short: Tips for the optimal homepage for real estate agents

• A good name for your domain

• Networking with large real estate portals such as immobilienscout24 or immowelt

• An area for reviews and customer opinions

• Appealing pictures of your team and the offered properties

• Leave a sympathetic impression on prospective customers

• Make your website responsive

• Write search engine optimized texts

As a real estate salesperson, programming skills are not exactly part of your daily business. We know that and therefore recommend a modular system. You don't need any previous knowledge. Once you have opened the Internet and clicked on our site, the hardest step has already been taken. With your own homepage for real estate agents, you are ready in no time and can now customize it or add extras as you wish.

Maybe you have already created a Facebook page as a real estate seller. However, we also recommend that you have a website. It is very important for real estate marketing, because it looks much more serious than social media portals like Facebook and your appearance makes a better impression. Presenting your real estate offers here is much more contemporary than advertising in magazines or newspapers and it is also much more professional to have your own internet presence.

One advantage of a homepage for real estate agents is that you have it especially easy to manage the data on it. Real estate homepages with us have the advantage that you can create, change or delete details about properties, your team or news at any time and completely flexible. This way your real estate advertising will always be up to date and you will save a lot of time due to the simplified administration!

INFO: In the free version of the homepage builder you can create up to 5 subpages, which you can edit and add extras to at any time. A homepage for real estate agents can be designed so flexibly!

Your real estate marketing can benefit significantly from an agent website: The customer segments that can be reached offline or online are fundamentally different. On the one hand, you will generally reach many more potential real estate customers through an additional communication or sales channel, and on the other hand, your website will probably open up completely new customer segments for your real estate business.

As already mentioned above: Having your own homepage is a much more professional internet presence than a Facebook account. As a professional brokerage, a Facebook account alone is simply not enough anymore, also for the reasons mentioned above that you can upload much more files to your website, fully customize it and look professional.

In short: What are the advantages of using a homepage builder?

• You do not need programming skills

• You stay up-to-date and use current marketing channels

• You can easily and flexibly manage the content of your website at any time

• You reach more customers and new customer segments

In the article you learned what elements you should consider for your real estate agent homepage. There are basics that should be included on every website and important elements that are especially relevant for real estate agents. I've encouraged you to do both.

After that, you learned more about the useful extras of homepage-baukasten.de and how you can ideally integrate them into the website for real estate agents in order to gain a lot of advantages from it.

Afterwards I went into more detail about tips that can help you as a real estate agent to create a website that is as appealing as possible for your customers.

Finally, I've given you some of the many benefits that creating your own homepage as a real estate agent can bring.

If you need more tips on homepage creation, feel free to stop by the Tips & Tricks section!