Create your own pharmacy website: Here's how!

Create a professional pharmacy website within a few minutes ➜ No programming skills required ➜ Website builder ➜ Start now! In today's world, even pharmacies can't do without their own website. It is simply part of modern pharmacy online marketing. It gives potential customers an insight into your product range, your services and much more.

Maybe you've been thinking about a pharmacy website for a while now and are giving it some thought:

  • What content do you need on your pharmacy website?

  • Do you really need a website, even if you don't have a new pharmacy?

  • How much work does such a website require?

  • What legal requirements do you have to comply with?

Before you can start with your pharmacy website, you have to think about a few things. In this article, we would like to give you an overview of the most important content and tips for your pharmacy website.

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What content do you need for pharmacy homepages?

For your homepage you need everything your potential customers want to know about you. And that is more than just a simple web business card. Unfortunately, this is still the common practice today. A lot of effort is spent on choosing the right domain extensions and so on, and then not much more than a virtual business card ends up on the Internet.

Besides the address, you should present as simply as possible what products and services you offer and why your pharmacy is the best choice. Besides medications, you have many more products that you offer. Above all, however, you score points with advice and experience, which are essential arguments for your customer loyalty. A pharmacy page can represent the digitalization of your advice. Because when someone needs a pharmacy, they will intuitively look in the immediate vicinity first. Only if the pharmacy does not offer the desired services or products will the search engine be consulted. So search engine optimization is definitely an issue, even for you as a pharmacist. If you have several focal points, you should also communicate this, and also which of these is your core competence.

Build trust - this works best if you communicate clearly and leave out complicated technical language. Also make it very easy for people to connect with you. If you make it easy for your readers, they will be less inhibited to contact you.

Before you start creating texts, maybe record videos and provide images: Ask yourself how you want to be perceived by your ideal customer. What would convince him or her and what would be off-putting? Adapt your content to your target audience without losing professionalism.

In any case, you should offer added value. Most pharmacists achieve this by integrating a blog. In it, you can share the latest news. If you post regularly, it shows a certain reliability and your potential customers know even better in which cases they should contact you.

Good material for your blog on the homepage

If you're looking for inspiration for topical information for your website, you can look to new developments in pharmacy. You can build it informatively:

  1. What drugs are new on the market? Which of these drugs do you already carry?

  2. How do certain drugs work and what side effects can occur?

  3. Are there any special seasonal offers or promotions at your pharmacy? Think about flu season or hay fever season, for example.

You want to create a website for your pharmacy right away? Start here!

Should you really create a pharmacy website?

With a new pharmacy, there's really no question. But what if your pharmacy is a real traditional business? Pharmacies are constantly competing and looking for new customers. To attract customers today, it's essential that you have a pharmacy homepage that not only lists the product line and services, but also builds trust. Realize that most people have some inhibition about contacting or even visiting pharmacies. If they can already get a first impression of you, that's a good basis for building trust.

Illustration Apotheker ruft Website ab

Does a pharmacy website like this require a lot of work?

For the first creation you need a little more time than when your homepage is in operation. But if you can win more customers for your pharmacy, it should be worth your while. You need all texts for the start and in addition royalty-free photos and such, at which you have the rights. Now, thanks to the homepage construction kit, you can get started.

Once that is done, you only need to put in work once a month for the monthly update. Thanks to the construction kit, this is also very easy. You can share current data about your pharmacy or answer exciting questions as easily as possible. After all, most people land on your website by chance. If you now provide added value via your website, you can easily convince people about you. Because then, in addition to your professionalism, you also show that you are a normal person and thus lay a good foundation for building trust.

What legal requirements do you need to comply with when creating your pharmacy website?

As a pharmacist, you know exactly what you have to pay attention to in your wording, what you are allowed to say and what not. An imprint with the necessary information must of course be available and also a DSGVO-compliant privacy policy.

You have everything together? Then create your pharmacy homepage now.

What are the advantages of choosing us as your pharmacy website provider?

With us you get an absolutely intuitive homepage builder, which allows you to create your website in a few clicks through a modern content management. The best thing about it - you need absolutely no programming knowledge for your successful Internet presence. You also benefit from these advantages:

Search engine optimization at the push of a button: Google and Co. love websites with added value. Online pharmacies know this and use the power of a good presence on the Internet. Now you can too. With our homepage construction kit, you directly lay a good foundation for your search engine optimization. If you are found in Google, future customers will have an easier time finding you and using your offers. A clear advantage in competition. Think here also of an entry in Google my Business, the leading business directory. This entry should always link to your pharmacist homepage. However, Google my Business does not completely replace your homepage. It is only a good addition to websites.

Up-to-date design: With us, you have many different designs to choose from, and they are all in Responsive Design, so that your content is displayed just as well on smartphones as in the layout for computers. This allows you to intuitively create your homepage, and if you want to change something, the web design can be adjusted with just a few clicks.

Social media directly on board: As a pharmacy, you should also be represented in the social networks. In this way, you can also reach customers that you would hardly be able to reach via traditional pharmacy websites. In this way, you can easily deliver added value and stay one step ahead of the competition.

Security made easy: Even our smallest package includes an SSL certificate and a DSGVO-compliant privacy policy. So your website is ready for the future.

Illustration 3 Apotheker, eine erstellt eine Website

What can we do for you?

We hope this article has shown you how easy it is for pharmacies to launch their own website. If you have any questions, please do not hesitate to contact us. We look forward to hearing from you.