For your homepage you need everything your potential customers want to know about you. And that is more than just a simple web business card. Unfortunately, this is still the common practice today. A lot of effort is spent on choosing the right domain extensions and so on, and then not much more than a virtual business card ends up on the Internet.
Besides the address, you should present as simply as possible what products and services you offer and why your pharmacy is the best choice. Besides medications, you have many more products that you offer. Above all, however, you score points with advice and experience, which are essential arguments for your customer loyalty. A pharmacy page can represent the digitalization of your advice. Because when someone needs a pharmacy, they will intuitively look in the immediate vicinity first. Only if the pharmacy does not offer the desired services or products will the search engine be consulted. So search engine optimization is definitely an issue, even for you as a pharmacist. If you have several focal points, you should also communicate this, and also which of these is your core competence.
Build trust - this works best if you communicate clearly and leave out complicated technical language. Also make it very easy for people to connect with you. If you make it easy for your readers, they will be less inhibited to contact you.
Before you start creating texts, maybe record videos and provide images: Ask yourself how you want to be perceived by your ideal customer. What would convince him or her and what would be off-putting? Adapt your content to your target audience without losing professionalism.
In any case, you should offer added value. Most pharmacists achieve this by integrating a blog. In it, you can share the latest news. If you post regularly, it shows a certain reliability and your potential customers know even better in which cases they should contact you.