Create your own hotel website: It's that easy!

As a hotelier or hotel marketing employee, you would like your hotel to always be well booked. Of course, you would prefer a good combination of direct bookings and regular guests that you generate via your website.

The fact is, there's no way around a hotel website these days. But while you want to attract new guests and bookings in hotel marketing, you ask yourself: When are you going to find the time to create your own hotel website?

On the other hand, you are also afraid that you have to acquire programming skills and extensive knowledge about SEO before you can create a website.

In addition, you are undecided about these points:

How much work is behind a hotel website?

What exactly should you present on your hotel website?

What are the legal requirements for a hotel website?

How much does a hotel website cost?

Will you manage with your knowledge not only to create the website, but also to bring new guests to book?

Should you create a hotel website?

illustration zwei reisende stehen neben einem laptop mit einer hotelwebsite

The Internet is the biggest showcase in the world and it is a fact that in times of booking portals, more and more people are looking for information on the Internet before booking a hotel. So if you want to have new guests, you will hardly get around the creation of a hotel website.

With your own hotel website you have the great advantage that you can present all your advantages optimally. Whether it's a hotel, guesthouse or inn - you can publish great tips about the area on your website. Do you perhaps even have attractive partners in the area that you can present on your hotel website - keyword additional sales? Or does your restaurant offer delicacies from the region, great products, maybe even an extraordinary number of vegetarian and vegan menus? Then this also belongs on your hotel website.

People decide to book a hotel based on their emotions. They need to be picked up directly from your hotel homepage and get wanderlust when they see the pictures and videos on your website. Be sure to show your rooms as well, because besides the destination, it's also the room that guests should choose.

Of course, this is also a good place to showcase what sets you apart from other hotels. Do you offer special services that other hotels can't? Do you have a great view spot that others would envy and that could be exciting for guests? Do you offer a children's program? Such information also belongs on your hotel website. The facilities of your hotel can be found here as well as one or the other report, which experience others have made with your hotel.

What content specifically belongs on your hotel website?

  • Beschreibung deines Hotels

  • Bilder von deinem Hotel und der Umgebung

  • Beschreibungen der Zimmer und der gesamten Ausstattung

  • besondere Angebote wie Wellness, Anwendungen, Sport und Co.

  • Preise für all deine Angebote

  • Menü deines Restaurants, Beschreibung und Öffnungszeiten

  • Sonderangebote

  • Buchungsmöglichkeit

  • Kontaktmöglichkeiten

Specials gut vermarkten

A great online marketing idea is to create special packages that can be booked alternately only through your hotel website: Think of a romantic evening for two that starts in your restaurant and doesn't end in your room.

Or a business package with a relaxing massage after a long day at the office or conference.

Ideas for special packages abound. Put two or three packages exclusively on your hotel website each month and wow visitors with added value.

You as a host can also present yourself on your hotel website. Then your guests will know right away who they are visiting. And of course you should link directly to social media.

Of course, there are also a few legal things to consider - such as the DSGVO, privacy policy, T&Cs and, for direct reservations, a cancellation policy. Of course, you also have to link your imprint in this section. But that's about it.

You want to start directly? Then find out here how you can create your own hotel website!

How often should you change your hotel website?

illustration zwei kunden navigieren mit website zu einem hotel

Regularity plays a supporting role on the Internet. Of course, you don't constantly have new content in the form of a changed interior. But you can always give travelers an up-to-date impression of the accommodation by addressing seasonal and temporary aspects. You can always post updated tips. If prices change or you have a special offer, you should present it on your hotel website or install a separate blog for it. Once a month something should change for the search engines, so that Google and Co. recognize that your website is up to date.

What techniques do you need to master to create your own hotel website?

You have thought about what exactly you want to present on your website and now you want to get started. How should your first steps look like? Do you need a big manual with all the different programming commands and codes? We have good news for you: You don't need all that with us. With us you can build websites with a homepage construction kit. For a first One Pager you need only a few clicks and your website is already online.

With our intuitive homepage builder you have a lot of advantages:

Ready for search engines: With our technology you are directly present on Google and Co. Your guests can ask their questions immediately and you can score with great support even before the first reservation.

Your website in the desired design: Forget cumbersome programming. Just a few clicks and you have adapted your chosen template to your individual needs and your website fits your corporate design. And if something changes on your site, you can easily adapt your homepage with our templates.

Connect with social media: You want to attract more young guests to your website and your hotel? Then you should be active on the different channels and link your homepage there again and again. This way you will quickly win orders for your restaurant and your hotel.

Top presented on all platforms: With us, you create your homepage in Responsive Design, which means - whether your visitors come to your homepage on the desktop, smartphone, tablet or laptop - they should always get the highlights displayed the same way. That's exactly what our design does.

Everything on the safe side: Even our smallest package includes an SSL certificate for your website and of course a DSGVO-compliant privacy policy.

When do you want to get started with your website?

Illustration zwei leute halten einen like button vor einem hotel

You have all the pictures, videos and the most important information at hand and would like to get started right away. Then do it. In just 2 minutes your homepage can be online.

Do you have any questions?

We hope we could show you how easy you can create your homepage. If something is still unclear to you, please do not hesitate to contact us. We are looking forward to you.