Why do I need a Website?

If you want to be found on the net, then you absolutely need a homepage. If you don't have your own website, then you are missing out on a so-called sales channel, especially if I have my own company.

Or you have just started up with your company, who should know? Hardly anyone still leafs through the good "old" Yellow Pages&, nowadays everything runs through the medium of the Internet. Besides, you run the risk of losing customers to the competition in advance, the competition is huge.

As a private person you can also maintain your own homepage. If you have certain hobbies, for example, then you can gladly share the related information with the public. Many people like to write. Such lines could also be recorded on this page.

First and foremost, you have to ask yourself the question: What do I want to achieve with my homepage and, above all, to whom? As a private person I could address my friends with it or network with other colleagues. If the website is intended for business, then it is important what you want to offer to customers. As a business, what products do I produce? What kind of service do I perform? Do I have references, etc.?

One would be recipe ideas, jokes you know, suggestions and tips. Own life experiences coupled with information. Perhaps also pictures from the vacation. As already mentioned poems or other experience exchanges.

We would like to refer to the following quote and explain this in more detail. "If you do without your business card on the web, you are giving away the chance to present yourself to your customers and, above all, to gain new customers."

You made the decision and started a business. No matter what the industry. In general, the company must be available 7 days a week and around the clock. This does not mean that you have to be in the store 24 hours a day or on the phone. That's what the Internet is for. Even on Sundays and holidays you can present your company via a platform.

If you have a mail order business, then the customer can order around the clock. No one has to take the order on the phone anymore, it's all done automatically now, for example via an online store. You already save on personnel costs. If a customer just wants to get information about your company, he no longer has to get in his car and drive around the world, he can do it all from home. With one click, he can view your contact details, skim your range of services and also study your company philosophy.

Another important point is the accessibility of customers, especially in the sector of new customer acquisition. You must always remember, the competition does not sleep, so an up-to-date homepage should definitely point to your business. It is also the figurehead and reflects you and your company, so the layout and design plays a big role. If the customer does not like your website or if it is too confusing, then you have already lost.

• Try to arouse interest.

• Attract your customers with current offers

• Inform them in the form of a newsletter again and again about brand new events.

You have to keep up with the times and not resist the internet anymore. There are now so many search engines that hardly anyone needs a phone book or even the Yellow Pages, it's just faster on the Internet. You should still be creative, with exciting information, for example, about promotional days, sales or an open day, you can inspire customers wonderfully.

It happens that customers want to inquire about certain products in advance. If it is possible, then offer a comprehensive product description. This saves you a lot of queries and less time is spent on service advice. Your company homepage is at the same time a wonderful platform to communicate your opening hours, vacation days or company shutdown.

If you have several employees, who are responsible for certain specialist areas, then concrete contact data to these employees offers itself, so a long connecting or even a wrong forwarding is completely impossible, that is a very positive aspect in the customer service.

The homepage can contain various texts, product descriptions, references, all services, information on shipping, payment, delivery service, customer testimonials or contact details. In the meantime, many companies offer a map or a short description of how to get there. Thus, the customer immediately knows the fastest and easiest way to the company. You can also put a video or a film. Of course, pictures and a company logo should not be missing, a page about you and your company or the philosophy is also always well received.

Finally, a company or as a self-employed person you generally need a homepage. Thoughts about the fact that it is rather a small company are long outdated. People live and work with the Internet, so it is very important that you are with it and do not consider the medium Internet as a new territory!