Why content is still king

"Content is King" - this maxim of online marketing has now become a buzzword, but Bill Gates' saying still applies on the Internet of content. Because regardless of the background of the page, company or service: Without high-quality content, even the best idea on the net will not be able to succeed.

The fact that high-quality content is still booming is partly due to the user culture of the web, but also to the nature of our search queries.

If you start with just yourself and your own expectations of service on the web, you'll quickly realize that quality is important to you. Because the net offers a huge selection of free content on almost all topics, only with appropriate quality and originality you can stand out from the competition. But also the type of your search is crucial for content as a decisive feature of business success.

The majority of hits are generated by search engines (mainly Google). If customers can't find your site on Google or your site doesn't deliver hits on the first pages of search results, you will sink into the depths of the web.

So quality content has two critical functions: It brings people to your site and makes them stay there because they find exactly what they were looking for.

Advertising banners, Flash animations, video marketing: users hardly perceive all this as meaningful advertising, but rather as a disruption to Internet use. There is even a technical term for the ignorance of advertising, "banner blindness," whether caused by human factors or by programs such as AdBlocker.

But truly meaningful customer loyalty does not come from disruption, but from added value. And you can only offer that to your customers by presenting them with high-quality content.

Technically speaking, good content must first be found on the web, so search engine optimization is still a basic requirement. However, the algorithms of a search engine are no longer as primitive as they were a few years ago. Machine-generated texts, clumsy accumulations of keywords and tag clouds no longer achieve top ratings. With updates such as Panda or Hummingbird, Google has placed other criteria in the foreground. In the meantime, the main focus is on readability and cross-linking. Texts and content therefore have the best chance of reaching many people if they are recommended and shared. And what do people share, what do they read and what do they recommend? Sure, texts with added value, interesting blog articles, helpful tips or simply useful offers.

Therefore, it is even more true today: What counts is the content of the content. Clumsy mass in content has no relevance; instead, high-quality articles with editorial background and thorough research rank highly (among users and search engines).

A good text must above all be unique, i.e. unique in translation, but also unique in the sense of not being copied. Web content must also be specifically tailored to the needs of online users. Entertaining, short, concise texts are well received by readers. An appropriate structure (subheadings, short paragraphs, bullet points) also appeals to readers online. If you manage to provide users with quick answers to their searches, you will get the best results.

Besides, a good text on the web serves to present your company in such a specific and competent way that customers know exactly what to expect from you.

Seeding, your mandate to share your content via social media or mailing lists, is also an important part of getting your content out there. Ideally, however, your content takes on a life of its own and, in the best case scenario, even goes viral.

However, many entrepreneurs have neither the time nor the textual know-how to create high-quality content themselves. And especially for smaller companies, sites in the start-up phase or operators of several sites, it is not worthwhile to employ editorial staff. And finding suitable freelancers is tedious - platforms like content.de offer a cost-efficient alternative.

content.de offers site operators a large pool of freelance writers and has positioned itself at the forefront of German content creation thanks to a fair payment system. All you have to do is create an account and you can start searching for suitable copywriters.

You can search for copywriters on a variety of topics using one-time offers, and you can also advertise on Blackboard for longer assignments. If you have found the right author and would like to work with him/her for a longer period of time, you can also create direct orders with which you can specifically address the author(s). Through different quality levels you have the possibility to gain first experiences with content creation even for little money.

Even if you are afraid of creating a briefing, content.de offers you attractive possibilities to create the perfect order description with the help of an assistant.

Due to the large pool of authors you will surely find the right expert for your text orders. In addition, you can give feedback to the author or make suggestions for improvement.

Advertising has long since ceased to be an effective means of generating attention on the Internet. Especially small, young and aspiring companies have little success with banner advertising.

If you really want to position your services, your company or your homepage strongly on the web, you simply need strong content. Thanks to partners like content.de you can achieve this cost-efficiently even in an early stage of your business.

With qualitative texts and high quality content you not only manage to be found by search engines, but also create a real relevance. This way, people stay on your site, share the content and are really enriched by your site instead of just being clumsily lured to your web presence.