When you search in Google for keywords like "create a free website" or "design your own homepage", Google lists pages that, in the opinion of the search engine, best match these keywords. The Google algorithm is very complex and the position of the results is determined by very many factors.
In this article we want to give you some basic tips on how to improve your ranking. If you want to delve deeper into the topic, you can find links to other articles at the bottom of this page.
The homepage of your homepage is your figurehead and therefore responsible for the first impression your website leaves on your visitors. Therefore, you should think about how you want to position yourself and your company on your website.
However, your homepage does not only consist of a home page. We have created a separate guide for the successful design of your entire website.
As a rule, the attention span of Internet users is very short. An Internet search engine delivers a large number of results, they click quickly through various homepages and often decide in a few seconds whether they like a website or not. Therefore, your goal should be to arouse their interest with the help of a meaningful home page and thus give them a reason to stay on your homepage as long as possible.
Think of your home page as the front door. If it looks inviting to your visitors, they will pass through it, get to other pages of your homepage, possibly find exciting content there and even buy something in your webshop. If, on the other hand, the entrance door already scares him off, he will decide to turn around after a few seconds and look for alternatives.
The success of your homepage stands and falls with the homepage!
It doesn't matter how much added value your content has to offer: Your homepage visitor will not even get to see it if he leaves your page after five seconds.
So the design of your homepage brings a lot of responsibility with it. But don't worry, you're not on your own in this endeavor. To make it easier for you, we have put together some tips below that will definitely help you.
There is a saying among search engine optimizers that "Content is King". The English word "content" stands for the content of a website. The saying expresses that it is very important for the position of a website in Google to have a website with a lot of content.
If your website is about cats in general, you should offer your visitors as much information about cats as possible. However, do not write your texts for Google, but for the visitor of your site.
The Google algorithm is very intelligent, it recognizes when someone produces a lot of text with poor quality, just to be listed further in the search results.
Search engines see links as a kind of "recommendation" that the linked website is of good quality. Basically, the more websites that link to your website, the better your search engine ranking will be.
There are thousands of ways to get links. Here are three simple tips:
Do you know someone who runs a website? Then ask them to link to your site.
Find out what other websites exist on your topic and research which websites have linked to these competing sites. Ask the owners of the linking websites if they would like to link to your site as well.
Links to your site often come naturally if you have a good site with interesting content. The reason for this is that other people who are involved with your topic may link to your content if they find it interesting and want to share it with visitors to their own homepage.
Google changes its rankings relatively often. If you have just launched your site, it takes some time until you reach a good position in Google or the search result position in Google could improve. This has several reasons: First of all, Google needs to know that your website exists. Google has developed a program that scans the internet for new pages (the "GoogleBot"). This bot starts on any page it already knows, e.g. amazon.com.
There the GoogleBot looks up which web pages are linked there. The GoogleBot follows these links and finds new links on the linked pages.
As mentioned at the beginning of the article, there are many ways to improve the ranking of your page, we have written down here only some basic information.
For example, if you search in Google for keywords like "free homepage", Google will list pages that the search engine thinks best match these keywords. The Google algorithm itself is very complex and the position of the results is determined by a lot of factors. The topic is so complex that there are many companies that deal only with the topic of "SEO" ("search engine optimization").
Basically, however, it can be said that it can in no way hurt to have a lot of relevant content on a certain topic on your own homepage. The more text and content your website offers, the more relevant Google finds your page to a certain topic.
In addition, it is also important that many links from other, thematically appropriate homepages point to your website. A simple "trick" would be, if you ask friendly website owners ("webmasters") to set a so-called backlink to your website.
By the way, these links often come all by themselves if you have a good site with interesting content. The reason for this is that other people dealing with your topic might link to your content if they find it interesting and want to share it with visitors of their own homepage.
