The homepage of your homepage is your figurehead and therefore responsible for the first impression your website leaves on your visitors. Therefore, you should think about how you want to position yourself and your company on your website.
However, your homepage does not only consist of a home page. We have created a separate guide for the successful design of your entire website.
As a rule, the attention span of Internet users is very short. An Internet search engine delivers a large number of results, they click quickly through various homepages and often decide in a few seconds whether they like a website or not. Therefore, your goal should be to arouse their interest with the help of a meaningful home page and thus give them a reason to stay on your homepage as long as possible.
Think of your home page as the front door. If it looks inviting to your visitors, they will pass through it, get to other pages of your homepage, possibly find exciting content there and even buy something in your webshop. If, on the other hand, the entrance door already scares him off, he will decide to turn around after a few seconds and look for alternatives.
The success of your homepage stands and falls with the homepage!
It doesn't matter how much added value your content has to offer: Your homepage visitor will not even get to see it if he leaves your page after five seconds.
So the design of your homepage brings a lot of responsibility with it. But don't worry, you're not on your own in this endeavor. To make it easier for you, we have put together some tips below that will definitely help you.