Create a restaurant website: This has to go in!

Have you just opened your own restaurant or would you like to bring your gastronomy onto the Internet? Then your own website is the perfect way to do so, and it's simply part of modern gastronomy marketing. This way you can give potential guests an insight into your offer, your way of working and much more.

Maybe you've been thinking about such a restaurant website for a while now and are giving it some thought:

• What content do you need on your restaurant website?

• Do you really need a restaurant website, even if you don't have a new restaurant?

• How much work does such a website require?

• What legal requirements do you have to comply with?

Before you can start with your restaurant website, you have to think about a few things. In this article we would like to give you an overview of the most important contents and tips for your restaurant website.

In short, you need everything on your website that your potential guests want to know about you. In addition to the address and opening hours, you should present as simply as possible what cuisine you offer and why your restaurant is unique. Also present your menu and any special offers. Make sure that the menu is always up to date and that the prices on your website are valid. What makes you unique and why is it the perfect place to spend time?

Build trust - this is best done by communicating clearly and using authentic images of your gastronomy and dishes on your website. Also, make it as easy as possible to contact you for reservations or inquiries.

Before you start creating texts, maybe record videos and provide images: Ask yourself how you want to be perceived by your desired audience. What would convince your customers and what would be off-putting? Adapt your content to your target audience without losing professionalism.

In any case, you should offer added value. Many restaurants achieve this by integrating a blog. Here you can share the latest news, such as seasonal offers, events or culinary innovations. But more on that later.

And then, of course, you can move some of your business to the Internet. Many restaurateurs also offer online ordering and table reservations via the Internet with their restaurants. This way, your potential customers can also find out about you and possible dates when you're closed.

With a new establishment, there's really no question. But what if you've had your business for a while? Guests today search for restaurants online before visiting, and to be found, you need an appealing restaurant website. This includes your food offerings, whether you offer special diets, or if there may be customization options.

Admittedly: For the first creation of your website you might need a bit more time. But thanks to the homepage construction kit, you can get started quickly. Once that's done, all you really need to do is make regular updates, such as seasonal menu changes or special promotions.

You want to offer your guests even more added value with a blog on your gastronomy website? Great! Here are some ideas for exciting and varied blog posts that will whet your readers' appetites:

1. Recipes from your kitchen: share delicious recipes of dishes that are particularly popular with you in the restaurant. This way, your guests can enjoy some of your culinary skills at home and remember their last visit to your restaurant.

2. Seasonal highlights: Report on seasonal specialties that are on your menu. Show that your restaurant goes with the season and is always using new, fresh ingredients.

3. Behind-the-scenes: Give your guests a glimpse of what goes on behind the scenes. Introduce your team, show the creation of a dish from idea to finished plate, or share anecdotes from the restaurant's everyday life.

4. Food trends and inspiration: write about current food trends or special culinary experiences that have inspired you. Show that your restaurant has its finger on the pulse and is always looking for new taste experiences.

5. Events and happenings: Inform your guests about upcoming events, such as wine tastings, theme nights or special promotions. This way, they can plan ahead and know what to expect at your place in the near future.

6. Nutrition tips and interesting facts: Share interesting information about certain ingredients, their health benefits or origin. This way you show that you care about the quality of your products and that you know a lot about the foods you use.

7. Guest feedback and success stories: Put satisfied guests front and center and share their positive experiences at your restaurant. This builds trust and shows potential new customers that your restaurant is worth a visit.

With these ideas for your restaurant blog, you create varied content and offer your guests and potential visitors real added value. Search engines recognize through regular posting that your restaurant website is up to date.

Make sure you have an imprint with the necessary information and provide a DSGVO-compliant privacy policy. If you publish a menu, you must publish the allergens in the prescribed form.

You have everything together? Then create your restaurant website now.

With us, you get an absolutely intuitive homepage builder that allows you to create your website in just a few clicks through modern content management. You also benefit from these advantages:

Search engine optimization at the push of a button: Google and Co. love websites with added value. With our Website Builder you lay a good foundation for your search engine optimization. If you are found in Google, future guests will have an easier time finding you and using your offers. A clear advantage in competition.

Up-to-date design: With us you have many different templates to choose from and they are all in Responsive Design, so that your content is displayed just as well on smartphones as in the layout for computers. This allows you to intuitively create your homepage, and if you want to change something, the web design is customizable with just a few clicks.

Ready for social media: As a restaurant, you should also be present on social networks. You'll tap into a broader clientele that you could hardly reach through classic restaurant websites. This way, you can easily deliver added value and draw your customers' attention to special offers or events.

Security made easy: Even our smallest package includes an SSL certificate and a DSGVO-compliant privacy policy. So your website is ready for the future.

We hope we could show you with this article how easy it is for restaurants to launch their own website with our website tool and the built-in marketing tools. If you have any questions, please don't hesitate to contact us. We are looking forward to hearing from you.