Create landing page: Here's how!

Wondering how to wow your visitors with simple tools? A landing page is the way. Here you don't put emphasis on presenting everything you do in your company or club. The landing page deals with one thing. An example: You have a car dealership and want to place a radio advertisement. Now you simply put a redirect URL (i.e. an internet address that is redirected) on the newly created landing page. In your radio ad, you promote a product, the new leasing of an electric car with the target group of young people. Then these young people should be led to exactly this landing page. Here they get the information they are curious about and can contact you, arrange a test drive or order a brochure. The benefit for you is that the visitor gets exactly the information they are looking for and is not distracted by other offers or another service that you also offer.

Are you wondering how to create your own landing page and what you need to be able to do it? Our website builder makes it easy for you. In just a few clicks and with this step-by-step guide, you can easily build an appealing and effective landing page.

Before you start creating the landing page, you should consider what goal you want to pursue with it. Do you want to sell a product, generate leads, get newsletter subscribers for your email list or provide information? Your landing page should exclusively pursue this goal. Unlike a classic website, a landing page presents only one product or service.

The title of your landing page determines whether the reader stays on the page. It should be short, concise and appealing to attract the visitor's attention. Make sure that the title clearly communicates your offer or request.

A header, which is a large, eye-catching image or graphic, immediately attracts attention. Make sure the image or graphic fits the theme of your landing page and is high quality. You can also work with a short, concise headline and a meaningful subtitle to communicate your offer even more clearly.

The text on your landing page should be well structured, clear and easy to understand. Use short paragraphs, subheadings and bulleted lists to break up the text.

The choice of images is also important. They should fit the topic, be appealing and of high quality. It's best to use your own images or royalty-free images that you can legally use. Images can arouse emotions and strengthen trust in your offer.

The heart of your landing page is the call-to-action (CTA), i.e. the request to the visitor to perform a certain action. This can be filling out a contact form, downloading your e-book or buying a product. The call-to-action button should have a striking design and be placed in a highly visible location so that it immediately catches the eye. A good CTA clearly communicates what action the visitor should take and what benefits it will bring.

To strengthen trust in your offer, you can include social proof on your landing page. This can be customer reviews, testimonials, success stories, certificates or logos of partners and customers. Show your visitors that other people have already had good experiences with your offer and convince them of its quality.

With more and more people using the internet via mobile devices such as smartphones and tablets, it's essential that your landing page looks and works well on these devices too. Make sure that the design is responsive, that is, it automatically adapts to the screen size of the device. Also check that all elements, such as texts, images and buttons, are easy to read and use on mobile devices.

The structure of your landing page should be such that it leads the visitor from top to bottom and provides them with all the important information. Start with a strong headline and a meaningful header. Then explain your offer or request in detail and provide the visitor with a clear call to action. Give him the opportunity to convince himself of the quality of your offer through social proof before he makes a decision, to which the landing page leads him directly.

Make it easy for your visitors to get in touch with you. Offer them different ways to contact you, such as a contact form, an email address or a phone number. This shows that you are open to questions or suggestions and that you value contact.

To measure and optimize the success of your landing page, you should use tracking tools like Google Analytics or similar analytics tools. This gives you valuable information about how many users reach your page, how long they stay there and what actions they perform. Use this data to identify areas for improvement and make your landing page even more effective. This way you can increase your sales in no time.

A landing page can be the perfect lead generation tool for your business. If you think that it is very complicated to create such a website, we can reassure you: With us, you can easily drag and drop to create your perfect landing page. The best thing about it: You have everything you need right on board. And details like SSL certificate and DSGVO-compliant privacy policy? You don't have to worry about any of that. And you don't need any programming skills at all for your Opt in Page. We do all that for you. You simply add your data and you're ready to go and your landing page can attract customers and prospects. As soon as your landing page has collected the first addresses, your sales department can start with email marketing.

Our design is always responsive, so your target audience can access your landing page from any device. All elements are always displayed ideally.

If you have any questions about your landing page, please do not hesitate to contact us.