Welcome to the digital age, where an appealing and well-designed author website is essential for your success. In this article, we'll show you how to easily create a successful author website that will engage your readers and drive your marketing as an author. Let's get started.
Create your own author website: Here's how to do it in a few minutes!
Know your target group for the conception
Before you get down to the business of launching your author website, you should conduct a target group analysis. You usually know who your readers are simply by the genre in which you are literary. In this context, think about what your readers are looking for on the Internet when they want to find you with your author website. You can base your website concept on this.
The design of your author website
Your author website should be appealing to readers and professional at the same time. Responsive design in our homepage builder ensures that your template and thus your website is readable on all devices and platforms.
The template should match your writing style and genre. Make sure you use high-quality images to which you also have the rights. For example, if you write about your books, you can use the cover for which you hold the license.
What content should you publish on your website?
Home page: It should contain all the basic information about you as an author, your books and your writing projects. This section should invite you to stay on the website and make your readers curious.
About Me: Introduce yourself as an author and tell your story. What experience and qualifications have you gained? Why do you write? What inspires you? Feel free to offer some personal insights in this part of your website. Be sure to respect licensing and copyright laws for the images you use. Use images of yourself and your books that you own the rights to.
Books: Showcase your published works and give short summaries or readings. Link to online stores or your own store if you sell your books directly. Your most recent book can be prominently displayed, for example directly on the home page.
Blog and news: Report on current writing projects, publications, research or writing tips. This is a simple way to show your expertise and keep your readers on your site for the long term. In this section of your website, you can also give the press the opportunity to contact you.
Events: List any upcoming events you'll be attending as a writer, such as readings, book signings, or book fairs.
Contact: Make it as easy as possible for your readers to contact you. Different ways to contact you, such as email or a contact form, are a good combination. Some authors also list their publisher as a contact. Keep a good balance between contacting readers and being too distracted while writing. You can also give the opportunity to keep in touch via social media platforms. You can set up a portfolio website right here.
You want to get started right away? Then start here with your author website.
What content is best for your blog?
A blog for your author website offers you the opportunity to showcase your expertise, present current writing projects, and build long-term loyalty among your readers. Your blog should therefore be an important part of your author website.
Writing tips: Share your experiences and tips about writing, from brainstorming to publication, i.e. the finished book.
Research and backstories: Report on the research you did for your books or stories. Share interesting facts and backstories that give your readers insight into how you work and what your topics are.
Interviews with other authors: Conduct interviews with other authors where they talk about their experiences, writing styles, and favorite books. This is a great way to add value to your readers and strengthen your networking within the author community.
Book recommendations and reviews: Feature books by other writers that have inspired you or that you enjoy reading. Share your opinion and explain why you recommend these books.
Writing contests and challenges: Motivate your readers to write by hosting writing contests or challenges. This way you can activate your community and get exciting writing from your readers at the same time.
Share personal experiences from your life as an author and give insights into your daily work. This way you create a personal connection to your readers.
Reader feedback and press reviews: If the press has reported about you, this should of course also be on your blog.
Social media for your authors homepage
Link your website directly to social networks. You can build a large reach and reader loyalty. Publish exciting content regularly and interact with your followers as well. Social media plugins allow your visitors to share content from your website. Through social media, you can take your visitors through a tag as an author, for example. With our website builder you can easily connect author websites with social media.
What is there to consider legally for your author website?
An imprint on the website is obligatory, as is a DSGVO-compliant privacy policy. This way, you comply with all legal requirements and don't risk any warnings. But don't worry, you don't have to worry about that - even our smallest package includes a DSGVO-compliant privacy policy and the SSL certificate, which is an important security aspect for your readers and search engines like Google, is directly on board.
Will you have a lot of work with your author website?
In fact, a professionally designed website can even save you work. Keep it up to date once a month and publish new content about your writing projects. This will show not only the search engines, but also your visitors that you always have your finger on the pulse. With our homepage builder you don't need any programming knowledge and also the time effort is kept within limits.
What advantages do you have with an author website with us?
It is not only the intuitive creation of your online presence that we guide you through step by step. With us you create your author website with many advantages:
optimized for search engines
Responsive web design at the push of a button
Social media directly connected for high visibility
integrated security thanks to SSL certificate, which is included in all our packages
Do you have any questions?
We hope we could show you how easy it is when you want to create your own website. But if you still have questions, please don't hesitate to contact us. We look forward to hearing from you.